Be
We take a bet on the next generation to build a better future for all.
We Are RUWAH
Ruwah signifies beauty, wisdom, and the power of dreams. It encapsulates the vision of a world where dreams have the potential to be realized, and it symbolizes the unwavering belief that we can overcome any challenge to achieve success and create a better future. Ruwah is exactly what we think of our young learners and their journey to self-actualization.
- Rachel More Oshodi
Message from Founder
“As a mother, my heart aches with the desire to give my daughters everything they need to conquer every obstacle and flourish in this world. This overwhelming emotion led me to found Ruwah.
We must impart financial literacy education to our children – this is the only way to equip them with long lasting healthy habits and ensure a brighter tomorrow for them, their families, and their communities. I firmly believe that empowering our youth with sound financial knowledge is the missing piece of the puzzle to break out of the poverty cycle, catalyze generational wealth, and accelerate economic prosperity across Africa.
It’s time to seize this opportunity and change the course of our future.”
YOUR LEGACY IS OUR PRIORITY
The Why - Our Purpose
Our vision is simple: radically change Africa’s future by building generational wealth, one child at a time. We are determined to ensure that no child continues to be left behind but rather is provided with the tools to seize the multitude of financial opportunities that exist in the global economy.
By giving kids and teens the foundational knowledge and confidence needed to achieve financial freedom, we believe that they’ll be set to transform not only their lives but also communities and the world at large.
The What - Our Pledge
With our custom-made curriculum and in-app learning platform, our young learners can explore all aspects of personal finance, from budgeting and saving to investing, while also learning about the importance of giving – all in a simple, interactive, and fun way.
They’ll love our debit cards! With it, they’ll put their newfound knowledge into action, taking ownership of their financial decisions and flourishing as confident, responsible, and financially-savvy investors.
The How - Our Core Values
Self-actualisation, Equity, Inclusion and Sustainability, are the core values that drive our mission.
We instill the discipline to make smart financial decisions and create positive habits that will benefit families and communities across Africa.
We view financial literacy as a fundamental skill that every individual should possess, and it is our goal to ensure its accessibility to all.
Our Commitments
- Prioritizing the development and growth of our community, with access to training, mentorship, and resources.
- Ensuring that our educational materials are inclusive, culturally sensitive, and accessible to all.
- Advocating for financial literacy education and empowerment across Africa together with our stakeholders
Meet our Gu-Rus
